The HisEgo Journal

Confidence isn’t about being the loudest man in the room. It’s about being comfortable enough to show up as yourself, even when that means being different.

The first thing you put on every day might have more influence on how you feel than you realize.

Confidence. Style. Ambition. Self-expression. We all have an ego. The part of us that wants to look good. Feel good. Be seen. Be respected. Be desired. The part that pushes us to become stronger, chase bigger goals, take risks, and walk into a room knowing exactly who we are. We don’t think that’s something to hide. We think you should own it. That’s HisEgo. It’s Not About Being Better Than Anyone Else. The word ego sometimes gets a bad reputation. We hear “big ego” and think

Picture above: HisEgo saffron jock taken summer 2020 in Miami. So, in 2014 I had a bright idea. I wanted to start an underwear brand. I...